Idea was to create an interactive print-ad to make people understand how easy and interesting it is for the kids to start with Block-Coding. With FIFA around the corner and BYJUs being the official sponsor, we made the idea around a fun game of Football which a kid can easily code and play and in the end can get some rewards.

We wanted to give them a feeling that the kid/parent have coded this game they are playing and it is this easy to start even for smaller kids.